LANJUTAN MALF

CHAPTER II

Product : Mascara

Product Name : M A L F (Make Up Artist Last Forever)

Packaging & Logo : malf

Company : M A L F (Make Up Artist Last Forever)

Target Market :

a. Social grade : A & B class (Upper and Middle class)

b. Gender : Female

c. Age : 20-40 years old

d. Income : Up to Rp 4.000.000,-

e. Geographic : City

f. Lifestyles : Fashionable, Stylish, Career women

CHAPTER III

Place: The Ritz Carlton Hotel

Mulia Hotel

J.W. Marriot

Time: 19.00 – 21.00

Press Conference: 16.30

Decoration:

• Full backdrop decoration in black and silver detail.
• Mirror concept.
• Insist of photo corner, red carpet,etc.
• Two stages (main stage and music stages. (be revised)
• BIG size of MALF logo or picture. (be revised)
• Big Giant Replica of MALF mascara at photo corner.

CHAPTER VI

Product : Mascara

Product’s Name : M A L F (Make Up Artist Last Forever)

Price : Rp 275.000,-

PRICE LIST

1. Artist Performance

NEZ MANAGEMENT

Kedoya Plasa Blok DE No.20 Jl. Panjang raya, Kedoya

Jakarta Barat

081314370869

Jakarta, 2 Mei 2008

Agnes Monica performance

3 Songs Rp. 30.000.000,-

5 Songs Rp. 45.000.000,-

Band Rp. 15.000.000,-

Dancer Rp. 8.000.000,-

Please Contact us :

Lina 0215803837

Robby 02193528669

2. Master of Ceremony

9 Management

Jl. Kejayaan dalam L3 / no.4 Krukut, Jakarta Barat

021 – 6340742

Jakarta, 07 Mei 2008

Kepada : Yunita

Hal : Proposal

9 Management memberikan penawaran harga untuk MC acara product launching yaitu Cici Panda. MC kami telah memiliki pengalaman sbb:

· Presenter Katakan Cinta, RCTI

· Penyiar Radio Prambors Jakarta

· Mc for all event

Adapun penawaran harga yaitu Rp. 5.000.000,- / event.

Terima kasih.

Ttd,

Fahmi

(Manager Panda)

ADDITIONAL EQUIPMENT

1. Decoration

2. Guest Books

3. Souvenirs

FC Decoration and Sound

MTA P2-19, Jakarta barat

021 – 5639543

Jakarta, 01 May 2008

Kepada Sdr.

Yunita

Di tempat

Hal : Proposal penawaran harga.

Kami dari FC decoration and sound memberikan penawaran harga untuk dekorasi launching product yang akan diselenggarakan oleh eight PR Consultan di Ritz Carlton hotel, mega kuningan, Jakarta. Total budget dekor and sound system adalah Rp.50.000.000,- dengan rincian sbb:

· Lighting Disco party

· Power Sound System (6000 watt)

· Wireless for MC

· Gate

· Foto Corner + Red Carpet

· Name and backdrop

· Full Covering decoration for ballroom (as request)

Posisi rincian gambar dilampirkan. Terima kasih.

Ttd,

Joey

(FC decoration manager)

RUNDOWN

PERS CONFERENCE RUNDOWN

Time	Duration	Description
16.30 – 17.00	30:00	Open gate and Goodie bag
17.01 – 17.11	10:00	Soft opening by MC
17.12 – 17.27	15:00	Speech by President Director
17.28 – 17.43	15:00	Product knowledge and LCD show
17.44 – 18.05	20:00	Question and answer

LAUNCHING PRODUCT RUNDOWN

No	Time	Duration	Description	Remarks
			Body Program Registration (Soft opening)
1	18.45		Receptionist and Usher at foye and main hall
2			Registration	Give Goodie bag
3	19.00		Usher leading all guests to Red carpet, Photo corner, Main hall to their table according to set up table list	Cocktail served at Main hall
4			FO – to invite guests entering Main hall Grand Opening
5	19.30	03:00	Ballroom lighting dim
6	19.33	02:00	First LCD show	Malf profile
7	19.35	05:00	FO announce MC
8			MC opening – Greeting guests
9	19.40	05:00	Speech by BoD
10	19.45	20:00	Product knowledge
11	20.05	03:00	Second LCD show
12	20.08	30:00	Dinner
13			Artist show	Agnes Monica
14	20.38	15:00	Talk show	Karenina
15	20.53	07:00	Door prize	Handphone Nokia N81
16	21.00		Closing	All participant and artist on stage

CHAPTER VI

NEWS FROM MALF

PRESS RELEASE

LAUNCHING OF NEW MASCARA FROM MALF

Malf, is Indonesian brand cosmetic manufacturer, just launch it’s latest mascara in Indonesia. Malf launch the new mascara just because Malf just found the new ingredient to make a mascara different from the other. The announcement was made at Malf headquarters today, which Malf uses some extract from nature to make the mascara.

Susan Bachtiar, a Presenter , said “this brand new mascara is different from the others mascara because it uses some natural ingredient ”. She also add “although it uses natural extract, the mascara still can make the eyes look nicer and pretty same with the other mascara.

The colour of this mascara is black and it has two curler, which the first curler is to make the eyebrow looks curlier and the second curler is to make the eyebrow looks thicker. The size of Lash Extreme is 10ml. Lash Extreme using nature extract because it wants to give a benefit in spite of just to make the eyebrow curlier but it wants to make the eyebrow smoother.
Malf is Indonesian brand cosmetic manufacturer. The headquarters of Malf is located in Jakarta Malf also have some other make up product like Flawless Pressed Powder, Forever Eyeshadow, Perfect Blush, Glam Rouge Lipstick and so many more.

ENDS

Krisva Angnieszca, Press Officer

Malf

0818 0732 3937

For further information on Malf mascara please contact:

Megan Christina Tel : (62 21) 512 6932

Customer Service Manager Fax : (62 21) 5126336

Malf

Jl. M.H Thamrin Kav 21-22 Date : 22 April 2008

Jakarta, 12230 Ref : Malf 001/NR

Indonesia

CHAPTER VII

Print Media

No	Name of Media	Type of Media	Address
1	Femina	Woman's weekly magazine	JL HR Rasuna Said Blok B Kav. 32-33 Jakarta 12910
2	Kartini	Female Magazine for Housekeeper and career women	Jl. Garuda No. 80A, Kemayoran Jakarta Pusat 10620
3	Cosmopolitan	Monthly Woman's magazine	Wisma Chita Kirana Jl Lombok No 73 Menteng Jakarta Pusat
4	Spice	Information and consolation magazine	Wisma Chita Kirana Jl Lombok No 73 Menteng Jakarta Pusat
5	Dewi	Cosmopolitan Woman's Monthly Magazine	JL HR Rasuna Said Blok B Kav. 32-33 Jakarta 12910
6	Bazaar	Female Magazine for Career Women	Jalan H.R. Rasuna Said Kav C 15-16, Jakarta Selatan 12940
7	Cleo	Woman's Monthly magazine	JL HR Rasuna Said Blok B Kav. 32-33 Jakarta 12910
8	Prestige	Female magazine for career women	Menara Batavia lt.11, Jl. KH Mas Mansyur Kav. 126 Jakarta 10220

9	Le mariage	Wedding magazine	Jl. Tebet Utara IV-C No. 1 Jakarta Selatan
10	Good Housekeeping	Female magazine for Wife and Housekeeper	Wisma KOSGORO Lt. 11 Jl. MH. Thamrin 53 Jakarta Pusat
11	Mahkota	Wedding magazine	Jl. Jembatan Tiga No. 36 FI-FJ Jakarta 14440
12	Pesona	Inspiration Woman's	Jl. Rawagelam II No.4 Pulo Gadung, Jakarta Timur
13	Kompas	Daily Newspaper for all ages	Jl.Palmerah Selatan 26-28 Jakarta Pusat 10270
14	The Jakarta Post	Daily newspaper for executive	Jl.Palmerah Selatan 15 Jakarta 10270
15	Media Indonesia	Daily newspaper for all ages	Jl. Pilar Mas Raya Kav. A-D Kedoya Selatan, Jakarta Barat

TV Journalist

No	Name of Media	Type of Media	Address
1	Surya Citra Televisi (SCTV)	One for All Television	Wisma IWI Lt 8 Jl. Perjuangan (jalur lambat Tomang tol) Kebun Jeruk Jakarta 11530
2	Rajawali Citra Televisi (RCTI)	Television for Family	Jl. Raya Perjuangan Kebon Jeruk Jakarta. 11530
3	O Channel	A Lifestyle, Entertainment, and City Centric Channel	SCTV Tower JL.Asia Afrika Lot.19 Kawasan Seanyan City Jakarta Pusat, Jakarta
4	Jak TV	A Non-Stop entertainment, Education, and Information TV	Jl. Jenderal Sudirman Kav. 52-53 (Kawasan SCBD) Jakarta
5	ANTV	Education and Entertainment Television	WISMA BAKRIE Lt. 6 Jl.Warung Buncit Raya No.17
6	Metro TV	News TV	Jalan Pilar Mas Raya Kav. A-D Kedoya Kebon Jeruk Jakarta. 11520
7	Trans TV	Family and Educational TV	Jalan Kapten Tendean Kav. 12-14A Jakarta. 12790
8	Trans 7	Information and Entertainment Channel	Wisma Dharmala Sakti Lt. 3 Jl.Jend.Sudirman Kav.32 Jakarta. 10220
9	Indosiar	Family Civilization TV	Jl. Damai 11 Daan Mogot, Jakarta Barat 11510
10	TV One	Information Television	Kawasan Industri Pulo Gadung Jl.Rawa Teratai II No. 2 Jakarta Timur. 13260
11	TPI	Education TV	Gedung Sentra Mulia Lt. 19 Jl. H.R. Rasuna Said Kav. X - 6, No. 8 Jakarta Selatan 12940
12	Global TV	Young People Entertainment TV	Jl. Jend. Ahmad Yani No.31 Jakarta. 13230